lululemon's new store now open in Cashel Street
Fans of yoga-inspired athletic apparel company lululemon, rejoice: the big-ol' (225 square metres) brand new Christchurch store is now open, providing an exciting new shopping experience in the rebuilt sector of the CBD. The store is aimed at creating a community hub for our regular guests in the newest part of the city, as well as a destination hotspot for travellers.
The design concept for the store was formed by the lululemon's local community-based team and executed by the brand's in-house store design team, and celebrates Christchurch foliage with a contemporary twist. Our store will be a neutral palette, sophisticated with touch of industrial. The creative direction celebrates the illumination of Christchurch — from highlighting the faces of its community, to artist Lara Marshall’s hand-drawn illustrations of New Zealand foliage while playing on the notion that all things grow towards light.