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Hot Property: With Mary Turnbull

The three biggest seller mistakes

Are you getting ready to sell? (Or perhaps your property is already on the market!) If so, there are some classic mistakes that come up time and time again in real estate. Taking the time to learn from others’ mistakes can save you a lot of pain going forward – not to mention drastically increase your sale price! There are three classic errors in particular that you need to avoid. Firstly, setting a price; if there’s one golden rule to remember going into your sale, it’s that your home is only worth what the market is willing to pay you for it. Setting a price too high is probably the biggest single mistake you can make. What you paid for your home, its sentimental value to you, having a target figure – these factors can be misleading, as they are all irrelevant to setting a good price! Your agent should know the current market conditions, demands, and comparable prices, and their advice is invaluable. If you set the price too high, you may be in for a long stay on the market – which will bring increased scrutiny from buyers, delay, and eventually a reduction in your asking price. Secondly; never underestimate the work that needs to be done on your home’s presentation and condition. The appearance of your home is the first, and most important, impression on any potential buyer. Many sellers do not want to invest in a home that they plan to sell, but dollars spent translate to dollars at sale time. Don’t neglect small repairs, which hint at unseen larger problems for buyers. Walk through your home like you’re interested in purchasing it, and don’t be afraid to ask your agent for suggestions. Finally: don’t cut corners or skimp on marketing. You need to hit every avenue for marketing hard; you want your property in front of as many eyes as possible. Give your agent time to prepare a proper marketing plan, and don’t underestimate the integral impact of social media and online marketing. A good agent should be aware of these potential real estate trip hazards and when in doubt, rely on their expert advice.

471 Papanui Road
03 3526166
www.maryturnbull.harcourts.co.nz

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