Hot Property with Mary Turnbull: Listing photos - your home's first showing
As they say, a picture is worth a thousand words, and absolutely nothing is going to sell your house better in online and print listings than excellent photos. You simply can’t underestimate how important great images of your home are in terms of generating interest and sales enquiries, so it’s important to put the effort in to capture some great shots that show your property at its very best. Firstly, it should go without saying, you’ll want everything impeccably clean and sparkling – this includes windows, bathroom and kitchen. Don’t be afraid to get the professionals in if you don’t have the time or inclination to do the job yourself; these photos are going to be what gets people through your house, so the investment is worth it! Similarly, it’s very important to have your garden immaculate and landscaped. Partial staging is also important; you might be happy with your glorious clutter but generally speaking, the best look is a minimalist room with a lived-in look. If your walls are bare you might want to consider borrowing or even renting a bit of art to add colour and personality. Consider different approaches and times of day; drone shots of aerial views provide a good idea of the house’s surroundings and context in the neighbourhood and are increasingly popular, and large houses in particular should try to grab some shots at the twilight ‘magic hour’. Little touches are important as well; my photographer always ensures that the car is out of the driveway and the toilet seat is down! Taking it to the next level, I always opt to produce a video walkthrough of the house as well – this is great for out-of-town buyers or those who have commitments that prevent them from attending your open home. At around $300 for a videographer, it’s another very wise investment for sellers in this day and age. Needless to say, every rule that applies to your photography applies here, too; a video that rounds the corner into the kitchen to discover a pile of dirty dishes will turn your investment from sales tool to horror movie!