Cityscape gets a lesson in digital promotion from its own publisher, SOMO Creative.

Remarketing is the latest buzzword in digital advertising, and it’s a good way to put your business in front of people who are very likely to buy from you. Cool, so what is it? The concept is simple: market to people who have already bought your stuff.

The theory is, if they’ve spent with you before they’re probably keen to do it again. The execution is a little more complicated, but with a bit of some savvy settings-tweaking and straightforward data collection, you can be advertising directly to this high-value market.

The first thing you’ll be needing is a list of people who have interacted with you before. If you use Shopify or a similar platform, your digital customers might already be saved in a database, and if you’re collecting sales info through a membership system at your brick-and-mortar store you’re ready to go. If not, it’s probably time to talk to your friendly neighbourhood agency (cough cough) about how to get started.

With this golden information and a bit of know-how, you can set your Google or Facebook ad retargeting campaign to hit up the people who are most likely to actually spend with you.

SOMO Creative is the publisher and creative agency that brings you Cityscape, Flavours of Christchurch, and What’s Hot New Zealand. The agency also supports businesses with marketing, website building, social media and creative work.

somocreative.co.nz