For some of us it’s just called putting on our uglies or sloppies. For the world’s trendspotters, though, it’s called slobwear and it’s here in 2023.
Apparently. The 1980s are back too, with shoulder pads and leg warmers. And look out for “folklore grandma”, sleaze on everything and ‘90s minimalism.
Art, science and marketing all feed into our fashion trends. Often the genius of the forecaster is giving a new trend a snappy, memorable name. Who can forget the “Frazzled Englishwoman” mini-trend of artfully undone hair, cardigans, minimal make-up and a big reliance on scarves?
So according to a panel of style gurus surveyed by Vice, we can look forward to the folklore grandma trend (“modest, motherly and cosy with heavy layers, house slippers and knits”), feel-good “dopamine dressing” giving way to a darker, dystopian “anti-dopamine” trend, and the rise of “2000s normcore”, a trend to look and dress like “normal people” did back then. Among others.
We have a new colour too for 2023, courtesy of Pantone. Viva Magenta 18-750 is the colour industry czar’s contribution – “An unconventional shade for an unconventional time”.
“Viva Magenta is brave and fearless, a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative,” Pantone says.
How to wear it? If you are feeling powerful, rocking a Viva Magenta outfit is a full-on statement. Need to wake up a quieter outfit? Viva Magenta pairs with pale greys, blues or pastels as an accessory.
Your home interior is also ripe for a drop of Viva Magenta via a velvet couch, lacquered wall or floral arrangement. A little goes a long way!