The Breast Cancer Foundation is taking to the streets this Friday and Saturday to collect donations at 145 different sites around Canterbury.
October is Breast Cancer Awareness month, and there's no better time to show your support to the thousands of Kiwis diagnosed with breast cancer per year, around 400 in Canterbury alone. The money raised in the Breast Cancer Foundation's Pink Ribbon appeal helps to support women going through breast cancer, fund scientific research and spread the word about the importance of early detection and regular mammograms.
Chief Executive Evangelia Henderson says that while the foundation never expected to be launching the annual appeal in the midst of a pandemic, the team hope that Christchurch will show some love by donating generously to women and their families needing more support than ever.
"We've been blown away by the community spirit New Zealanders have shown this year," she says. "It's their kindness that will take us one step closer to making zero deaths from breast cancer a reality."
If you don't happen to be out and about much this weekend, you can also donate online at bcf.org.nz/streetappeal20, or by texting PINK to 4499, which will automatically make a $3 donation.