A lot of fun all in a good cause – that’s the vibe captured in photographer Anupam Singh’s shoot for this year’s Breast Cancer Cure NZ winter collection of Tees For A Cure.

In a first, this year’s BCC campaign has long-sleeve tees, crew-neck sweatshirts, hoodies and a tech jacket, all perfect for the cooler months. Designers on board include Coop, Juliette Hogan, Kathryn Wilson, Moochi, Nyne, Stella+Gemma, Storm, Trelise Cooper and Tuesday Label.

For the photo shoot, Anupam gathered up fashion designers, breast cancer survivors and athletes. NZ women's rugby players Ruahei Demant, Maiakawanakaulani Roos and Liana Mikaele-Tu'u joined radio host Sean Hill, chef Peta Mathias, BCC board chair Fay Sowerby, Nerida Cortese and designer Juliette Hogan to showcase their favourite designs.

Breast cancer kills two Kiwi women every day and 3500 are diagnosed each year. All profits from the campaign go to Breast Cancer Cure NZ so your purchases will contribute to research in New Zealand.

To find out more and place your order, go to breastcancercure.org.nz